If you don’t have a mobile-friendly website, you’ll be missing on traffic to your website, and not just a small amount of traffic either! Looking across all our clients, we find that at least 50% of their traffic is from mobile users. Now, that is fine when your website is mobile-friendly or responsive, but if it’s not your traffic statistics will suggest less traffic is from mobiles, however, this is because Google will not be sending customers to your website due to it not being mobile-friendly!
If you’re using a platform like WordPress, it may be as easy as updating your theme. But watch out! Sometimes developers heavily customise an existing theme so updating it may break all their customisations. If that happens, you’ll need to restore the old theme from a backup. If you have a website built on a custom platform, you will need to go back to your existing developer to ask them to re-design your website (in most cases).
Search engines are smart. They work out if a site is going to be a good experience on a mobile device. This factor is one of many search engines such as Google uses to determine how to rank your website. If your website is mobile-friendly, Google (and other search engines) will send you traffic from mobile users because your website will rank better. So, it’s a self-fulfilling prophecy, if you build it, they will come.
Testing and ensuring your website looks great on mobile devices means your customers will love using your website. When reviewing our client’s website analytics, we find that customers that invest heavily into the customer experience increase equally good returns in customer spend. Customer spend is directly related to how easy it is to find what they need on your website and ultimately purchase or enquire.
Can your customers find your business details, phone number, address etc.? Making it easy for your customer to find you, both online and offline really helps build credibility. If you check to see where a company is located and cannot find it, do you have a higher or lower opinion of the business? Many businesses are virtual but don’t provide a customer with any other way to contact them but a form which goes into the void. Providing your customer with all options to make contact with you gives them confidence that your business is legitimate.
If you need a new website build in WordPress or maybe need something more complex than can be delivered using WordPress, our team can help you find the right solution. We build mobile-friendly websites that rank well and ensure your customers can easily contact you - after all, if you’re like our clients, you’ll want results from your website. Making your website easy to use is the number one tip we have to grow your business.