Why every business website needs a blog

Thanks to the internet, your business can reach a considerable amount of people. You can attract a loyal following when you are active on social media and post valuable content that links back to a well-designed, frequently updated, and user-friendly website. Having a blog makes sense for business, as it’s an effective way to grow online traffic.

According to Search Engine Journal, blogs are among the most trusted sources for online information. It keeps new and existing customers engaged and shows how you are different from similar businesses. A good blog does a lot more than just promote your products or services. You should create every article with customer engagement in mind.

There’s a whole new audience out there to share your expertise and insights, but the magic only happens if your blog’s content adds value. To achieve this, you should regularly publish fresh, interesting, and well-written articles about topics that provide answers to questions and connect readers to solutions.

Your articles should be informative, educational, or entertaining and written in a way that will keep your audience engaged from start to finish. Your blog also gives you snippets of content for social media, and people share it; your content reaches even further. But before you start, it’s vital to identify what resonates with your audience.

Three topics you can quickly write about

1. Your process

The purpose of your blog is to develop a relationship with your target audience, so don’t be afraid to show your personality. Write about what you do, why you do it, and explain what makes your approach different and unique. Explain a process that is relevant in your industry, talk about what people can expect when working with you, or highlight the benefits and potential uses of a product you sell.

2. Behind the scenes

Give your audience an insight into your business and show them a glimpse of what they otherwise cannot see. You could, for instance, tell your audience about what’s been happening in your business and recap the past 30 days. Introduce your team and share their challenges and successes. Video is excellent, so you could record a clip demonstrating how to do something or show a virtual tour of your office or workshop.

3. The results

Share a success story of one of your customers and explain how your products or services have helped them solve a problem. Do a Q&A with an influential person in your industry. Provide a collection of customer’s comments, compliments, and testimonials. Write about the biggest lessons you have learned as a business owner.

Google loves great content

Content creation is one of the easiest ways to give value to your audience. It helps build trust among your buyers. You can use your blog to position yourself as an expert or simply for sharing news with your followers. Best of all, the search engines love a good blog, too. It’s SEO gold!

When you optimise the pages on your website, including your blog posts, you automatically make your website more visible to people using specific keywords to search for content related to your products, service, or industry. Just a word of warning: don’t start a blog for SEO purposes only and stuff it full of keywords.

The point is to educate, engage, inform, and entertain your audience. Repeating the same words or phrases so often that it becomes unnatural or out of context leads to a negative user experience, and Google doesn’t like that one bit. If you ignore this and stuff your pages full of keywords, you could get hit with a Google penalty. Your page could be removed from search engine results pages (SERPs) altogether in the worst-case scenario.

Being linked and linking to others

Simply said, a backlink is a link from one website to another. If another website links to a page on your site, you get a backlink. The search engines recognise this as a sign of credibility and reward you with a better ranking.

However, not all links are created equal, and you can’t fool the algorithms. Google likes backlinks between genuinely unconnected websites, especially if they are placed as editorial. The real rewards come when backlinks come from quality websites with plenty of great content.

Ranking high is not about having the most of something; it’s about having the best. User experience matters most, which means that everything you do online should be focused on creating meaningful experiences. A straightforward and uncomplicated approach is usually best.

Ways to get credible backlinks

  1. Write guest blogs for external publications
  2. List your business on reliable directories
  3. Provide testimonials for other websites
  4. Participate in relevant discussion forums
  5. Engage with journalists and influencers
  6. Keep creating fantastic shareable content

Engaging a copywriter

It’s easy to think that you can be a one-man band and write the copy yourself, but the results will be much better when you hire a professional for the job. Writing a good story takes time and special skills, and at Bravesight, we work with some of New Zealand’s most experienced copywriters, digital PR professionals and content creators.

Every target market is different, and a good copywriter will do the research. He or she will ask you lots of questions and get to know you and your business, look at your ideal customer, your competitors, and your industry. Then they skillfully use this information and write text that speaks directly to your customer.

Well-written, relevant, valuable, entertaining, unique, and error-free content is hugely important for your blog, and that’s what a copywriter delivers. They don’t need to be an expert in the field, as they’ll gather all the necessary data and facts required to create a compelling copy. A well-rounded copywriter understands the importance of variety and has the skills to create anything you need.

Through exceptional storytelling, your audience becomes emotionally invested. Great copywriting touches on their pain points, offers solutions to their problems and encourages readers to engage with your brand and opt into your sales funnel.

Copywriters understand persuasion, conversion, strategy, marketing, branding, and advertising. Working with a professional writer will generate leads and sales, but it will also save you heaps of time. They know how to satisfy your website’s two most important audiences: the search engine and your customer, which means there’s potential for huge ROI.

Get started today!

If you consistently post high-quality and well-written articles online, more leads and engagement will come your way. You can use your blog to position yourself as an authority, create awareness for your brand, and build a following by sharing valuable tips and information. The many benefits of blogging for your business simply can’t be ignored.

If it’s time to power-charge your blog and content marketing, or if you’d like to talk about the many other options that can drive your business forward, book a 30-minute coffee to catch up with us now. At Bravesight, we work with businesses of all shapes and sizes, and our team is excited about the opportunity to help you reach your goals.


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