What to consider when building software

Design-led software development explained. 

Developers write code, and although the language of programmers is totally cryptic for many people, life as we know it would be completely different without it. There would be no internet, no gadgets or digital devices, no smartphones, no Zoom calls, no Tinder dates, and no websites for you to sell your products or promote your business.

A developer’s job is to design and build software, applications or websites, and that takes a lot of creativity, but the stereotype of a programmer still exists, and it isn’t all that flattering. While coders are appreciated for being intellectual, they are still labelled as socially awkward, boring, geeky, or a little strange. Trust me, just five minutes in our office will show you how far from the truth that really is.

Our in-house software developers are exceptional system creators, software engineers, database designers and business problem solvers. Alongside their technical abilities, they are also team players and easy-going people. Some of our developers are based overseas, but regardless of their location, they are also highly valued members of the team. 

We have engaged offshore developers for more than ten years, and it works well because we have systems in place that ensure the workflow is smooth and results are of the highest standards. It also works because we care as regardless of their time zone and location, we invest in training and development for all our people.

The importance of design

Most businesses have an online presence; we all know how important it is to make a good first impression. For a brand, that’s done with good design. UX and UI are terms that matter most in creative technology today, and here’s a quick explanation:

UX stands for user experience, which means a human-centred way of designing products. Essentially, UX applies to anything that can be experienced—a website, a washing machine, or a visit to the zoo. UI is short for user interface, and that is the process designers use to build interfaces in software or computerised devices with a focus on looks or style

The younger generation has literally grown up with technology, and it’s absolutely everywhere. That’s why creative tech is such a great industry to be in. Even though terms like bytecode, Objective-C and .NET or MVVM may make little sense, it all exists to make your life easier and enhance your experience.

Smart devices are becoming smarter, and they are extensions of our bodies now with smartwatches and other wearables. Technology is a massive part of life and people spend a lot of time using it. Great user-experience design blended with the latest technology results in a more interactive and innovative product, and that’s what the market wants.

Benefits of design-led software development

  1.  It creates a solid foundation for the software project, and a good start ensures a smooth process.
  2. When software is designed well, it’s more flexible. New components and technical features can be added, and the software can be tweaked without reinventing the whole system.
  3. Cost is often a factor in software development, and starting with design helps manage the expenses.
  4. It’s easy to understand. With good design and documentation, it’s much easier to communicate how the software works to a new member of the team.
  5. It is easier to maintain as the structure of the code is visible and known. That makes it easier to spot bugs and address irregularities.

What’s next in Creative Tech? 

The future of technology is entirely focused on user experience. Many software projects didn’t make it big because they focused more on the tech and less on usability. For people to love a digital tool, it should not only work seamlessly but also look good, and that’s where creative design meets software development.

Because of COVID-19 restrictions, we have also seen a shift towards a new, temporary reality. Among the features of this are technologies based on virtual reality (VR) and augmented reality (AR). They have quickly evolved from pure entertainment to functional use, and incorporating VR and AR into a design is having an impact on how people visualise things. It immerses the user and provides a deeper and more enhanced experience.

AR is now being used in everything from art galleries to real estate. Its growing presence is likely to inspire more UX designers to create interfaces that can be adapted to a camera overlay. User experience (UX) and user interface (UI) design are more important than ever before, and creative tech designers will keep looking closely at how they can enhance a digital experience.

Putting people first

So yes, software development is highly technical but it’s also a process that starts with people and ends with new solutions that are purpose-built to meet the users’ needs. That’s why the coders of today focus on people/the user first.

At Bravesight, we begin every project with research to gain the insights we need, and we sketch it all out on paper or a whiteboard before we start working on the code. We use investigative methods such as surveys, interviews, and workshop sessions to develop a clear understanding of the user’s needs and dive deep into the required outcomes, objectives, and goals.

We discover as much as they can about the project goal, end user, existing challenges, customer’s needs and so on. The more information we gather at the start, the better the outcome, so we aim to do as much research as possible. Aimed with those findings we can better define the project’s scope, which is the foundation for the design of your creative tech solution. Software architecture is a blueprint for both the system and the project.

Once we have defined the ins and outs of your product, our designers will create mock-ups, flowcharts and user interface wireframes to show you how it will work. This also ensures that our development team has a clear understanding of how your product should function from end-to-end. For many clients, this is all a new experience. They’ve run their business for decades and don’t have up to date documentation they can simply hand it over to us to create their software.

It’s important to us that everyone, from marketing and sales through to customer service and technical support, works well together and understands the big picture. Working this way and closely looking at everything from the customers’ angle allows us to move fast and be more effective.

This design-driven process is a team effort. We will gather feedback from you and your target users along the way to validate user flows and features. This approach helps us quickly understand and solve your most complex problems. If you’d like to know more or discuss your ideas, get in touch. We can’t wait to work with you and make your software development project a reality. 

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