The E-Commerce Website Design Process

From experience, the Bravesight team know that design is a critical phase in the website development process. So we’re going to spend a lot of time preparing a very detailed design brief. We will be asking you questions… lots of questions!

Visual Design

We will sit down with you and go through every detail of the design. We will ask you about your preferences for colours, styles, websites you like and don’t like, and the general design tone you’d like – e.g. clean/simple/minimalist, youthful or corporate/professional/formal.

The first thing we will do is design homepage of your new website. This is the part that can’t be moved or changed once the site is built. You will then receive an initial visual design concept and we will make changes if you want us to.

When you are happy, and only when you are happy with your design concept, we will ask you for sign-off, then we will get to work to create your website template.

Site Map

A site map is a representation of your website pages and their hierarchy. This can be a list or diagram and is used to determine a logical sequence for your website pages. The aim of preparing a well thought out site map is to make it easy for your website visitors to find information.

We’ll work together to come up with a site map navigational path that is right.


You will need to think about imagery too. Good images make all the difference to a website, so this is important. If you don’t have any suitable images we can recommend a local photographer to work with you or provide you with links to websites where you can purhase stock imagery.


We cannot stress strongly enough the importance of effective website content – it is even more important than your website’s visual design. Website content writing is an art and our experienced copywriters will write your content with SEO keywords which helps more people to find you. We will ask you for brochures and information about your business to help with the content writing.

Ecommerce Integration

Our eCommerce platform will integrate with any other software you have, and it’s our job to make that happen. Working with your IT people to make sure every detail is covered off will ensure a seamless transition at go live.

Sounds interesting. Can I book a meeting and find out more?

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