Facebook Graphics: Getting it Right! (+ FREE Download)

Creating Facebook graphics for your sponsored posts can be time-consuming. You find the perfect image, either a stock photo or one of your own, and then you create the graphic at what you think is the right size, you upload it, only to find it has the wrong dimensions.

If you're not a graphics person, it can be hard to determine and measure what’s right. Here at Bravesight, we help clients create their marketing collateral all the time, for print or digital advertising, which includes social media. Getting the size and content right isn’t an issue if you let us look after it. Our graphics team can help to make sure that your ads look great and don’t get declined.

If you’d rather do it yourself, we‘d like to point you in the right direction with a simple, handy guide for you to download/print/stick on your desk so you can use it when you like. Read on, scroll down, and you’ll find the FREE download.

Facebook Image Sizes

There are plenty of guides about this you can find online, but many of them are rather long winded or confusing. We like to keep things simple and easy to follow. Download the free PDF, as it will give you the easiest way to review if you’ve got it right before you post and boost. 

Facebook Content Rules

Content rules are yet another kettle of fish! Let’s explore what works, and what doesn’t:

  1. Text or no text - if your image has a lot of text on it, it won’t rank well in people’s news feeds. A new Facebook rule even states that any image you use for an ad cannot contain more than 20% text, and this includes logos and slogans.
  2. Doing something - if you take a photo of the creative process (i.e. the messy part), it will likely engage your audience. Final products perform less well on Facebook than the documentation of how you create things.
  3. Stock images - unless it’s a fantastic image and you write a catchy post, a stock image has likely been used before, and that makes it dull. Stay as unique as you can be to keep your audience engaged.
  4. Original content - sharing content you’ve created yourself usually performs better than posting links to other pages content. We’re not saying that linking to external content is a bad idea, as sharing is caring, but if you do it all the time, you will lose engagement as it is not unique. Make it a good mix, and you’re in for the win. 

For Facebook, ads and sponsored stories or images must be relevant and appropriate to the advertised product or service. Next to all the apparent reasons that images may not exploit political, sexual or sensitive issues, you also can’t use shock or scare tactics. There can be a fine line between what’s okay and what gets declined.

In short, be original, post original content that engages your audience. Recycling old material won’t help follower growth. You’ll need to put some good thought into the images you post to your page, when they are used for Facebook ads or Sponsored Stories.

If you’d like to find out more about how Bravesight can help you with your social media reach, get in touch and have a coffee and a chat. We look forward to meeting you!

Are you looking for the right Facebook image sizes? Download our free PDF guide here.

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