Marketing Advice

Welcome to our marketing insights blog. Our team share their thoughts, ideas and challenges with you, our readers. Take a peek into our daily activities and see what makes us tick here at Bravesight.

How can I build repeat customers with marketing?

Having customers coming back to buy is the dream of business owners. We explore how to build a database and use it to bring customers back again and again.

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Do you need live chat on your website?

Many websites have live chat, but done poorly can affect your customer experience. We explore what live chat is and why you might not want it on your web

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Where is my email? Email Deliverability, SPAM and delayed messages!

An email is a great tool, but less so when it’s not arriving. Many companies rely on email for notifications, but they don’t always turn up on time or at all. SPAM has a big part to play in deliverability!

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Tools and strategies for business growth

Businesses are always evolving to improve their processes and offer to the market. Some businesses do this slowly whilst others do this at break-neck speed. Find out how!

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Professional development involves making mistakes

Letting managers and employees make mistakes and learn from them helps them grow and create better solutions for your business and your clients.

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How to create an ideal customer profile for marketing

Explore what you should include in your ICP, how it can help you improve your marketing content and create a customer journey map.

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E-commerce makes reordering easy for wholesale customers

If you sell regular products to your customers, such as consumables, wholesale ordering will save them and you time processing orders.

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Why every business website needs a blog

Every business wants more leads, and customers are actively searching for solutions to their problems. Your blog helps people find you online.

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Make a Great Impression with a Welcome Pack

A welcome pack helps you manage your client relationships and provides value in the early stages of your relationships.

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Terms and Conditions, Privacy policies oh my!

Find out what your website needs to sell online. Banks and merchant services will check all these items.

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Repeat customers love e-commerce

Find out why ordering online isn't just for retail businesses. If you sell to other businesses you can sell on-account from the same online store.

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Why outsourcing doesn’t work! (and when it can).

If you're thinking about hiring software developers directly overseas without software development experience you may be in for surprises you're not expecting.

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Email Marketing

If you have a customer database, chances are you're missing out on selling more to existing customers - email marketing can help solve that problem.

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The Website Design Process

Our website design and development process is based on 20+ years of experience building e-commerce websites.

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Want an online store?

Here is our handy guide to setting up an online store. It's good to get an understanding of what is involved before you start selling online.

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Let your brand shine online in 5 easy steps

We explore the ingredients needed to get your e-commerce marketing delivering results. Increase sales, CTR and conversions with Bravesight.

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What is SEO?

This article explains how you can improve your SEO by doing on-site SEO. Update your content to increase your search rankings.

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The level of service you deserve

Find out why a service level agreement helps improve and grow your business. All our clients benefit by working closely with our team.

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Keywords? Here are 5 ways to make them work

Why keywords help Google bring you more customers. Creating good quality content helps Google rank your website higher.

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Facebook Graphics: Getting it Right! (+ FREE Download)

Download our free Facebook and Google AdWords advertising guide (PDF). We can help you with your digital marketng.

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How-to guide: Getting ready to start a B2B e-commerce project

Find out all you need to know about starting a B2B e-commerce project. In this article, we cover the vital steps towards making e-commerce a success from day-one. When thinking about building a B2B e-commerce store, there is a lot to think about. In

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Business process automation frees up your mind to focus on creative activities (like helping your clients).

In this article explore how and why to set up business automation, systems and documentation. Enjoy your business!

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Lessons from the past can help guide your company strategy today

As the world comes to grips with COVID-19, we can look to the past and borrow strategies that we can apply to e-commerce in 2020.

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The most important question. What’s the value?

Finding out what motivates your prospect is the #1 to build value during your sales cycle.

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Handling Sales Objections

When your team know what sales objections they'll encounter, they will naturally increase sales.

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How to SEO your e-commerce website

SEO is powerful. If you create good, relevant, and helpful content - Google will reward you with a better ranking.

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Accelerate your Sales with Automation

With a smart website and e-commerce solution you can grow your sales, your brand, and your profits.

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Working with software developers

We explore the options for getting software developed in New Zealand or off-shore.

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Ongoing improvements to your website increase sales

Improving your customer experience helps customers buy more products and services and grow your business. Find out how we do it.

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Do you need to integrate your online ordering system with your accounting system?

Our team integrate back-office systems with your e-commerce website to speed up order entry and online deliveries.

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Why do you need marketing?

Marketing drives business growth by attracting the right customers. Explore how brand is more than just marketing.

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Do you want a cool website, or one that generates leads or sales?

Your business website should drive traffic, entice visitors and convert to sales (or at least enquiries). Find out why we think that flashy design needs to be balanced with results.

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Why it's vital to have a mobile-friendly website design

Our team design websites that convert visitors to customers or sales. Having a responsive website helps increase conversions since >50% of visitors are on mobile.

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Working with a designer on your application development

Designers help you avoid costly mistakes later. A designer can help you imagine how your application will work and help design a better workflow.

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Failed at outsourcing your marketing and digital services?

We work with owners and in-house Marketing Managers to optimise the time they spend doing repetitive jobs. Let us help you maximise your marketing return.

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What do you get when building a new website?

A good website design should include copywriting, design and build of your website. Find out where you can save money, and what your budget will afford you.

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Why you need to create content for SEO

SEO is the #1 investment you can make in your website. Ensuring you add content regularly keeps Google coming back and pays off over time (more than ads).

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Create a simple marketing plan

If you thought creating a Marketing Plan was complicated, this article explores how you can create a simple content marketing strategy. A basic marketing plan

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Finding Your Purpose

It’s been years since I’ve taken the time to read books, but in 2017 I decided to start reading the many publications that I had

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Success in sales? Ask the right questions!

Working in sales can be tough.  It takes dedication, you often have to work long hours before your efforts start to pay off, and you

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Online ordering for wholesalers

A wholesale ordering system designed by Bravesight streamlines your accounting, increases accuracy and efficiency, and is available 24/7.

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Assumptions get you nowhere

Did you know that your brain is a liar? That’s a bit of a statement to make, but if you think that all the decisions

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Fail to plan? Plan to fail!

Involving the right experts in the right processes helps to get big jobs done faster. If you plan things properly, the execution will present a lot less challenges.

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Execution? Don’t fly solo!

The success of strategic plans for growth in business stands or falls with execution. Once you have a strategy in place, it's time to get it done.

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Make change happen

Did you know that nearly 70% of change management initiatives fail to meet their goals? That’s something to think about, especially if you are serious about seeing your business grow.

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